The best time to upload a video on YouTube can vary depending on your target audience, but in general, here are some key guidelines:
Weekdays (Monday to Friday):
Best time: Between 2 PM and 4 PM (EST). This is when YouTube's algorithm starts promoting videos, and many viewers are getting off work or school.
Peak days: Thursday and Friday tend to see higher engagement because people start preparing for the weekend.
Weekends (Saturday and Sunday):
Best time: Between 9 AM and 11 AM (EST). People tend to watch videos earlier in the day on weekends, as they have more free time.
Target Audience Considerations:
If your audience is global, consider the time zones of the majority of your viewers.
If your audience is primarily in the U.S., stick to EST (Eastern Standard Time).
If your audience is more international (for example, a mix of the U.S., Europe, and Asia), you may want to test uploading in the morning hours (U.S. EST) to align with peak times in other regions.
Additional Tips:
Consistency: Uploading videos on a consistent schedule helps your audience know when to expect new content.
Experiment: Try uploading at different times and check your YouTube Analytics to see when your videos get the most views. The “When your viewers are online” report can provide personalized insights.